Top tips to make sure the lifts do your hotel justice. It’s hard to get guests through the door of your hotel. Once they’re in, you want them to enjoy themselves and, hopefully, post a positive review. Here’s how lift design can help.
In today’s digital world, every guest is a potential critic. Depending on their experience, they might praise or slam your hotel on social media and booking sites. So, it’s more important than ever to make sure they have a wonderful experience during their stay.
One of the best ways to stand out from the crowd and give guests the experience they want is with design. In this post, we’ll look at the role design, and lift design in particular, has to play when it comes to creating happy campers.
We’ll cover three important areas:
Standing out from the crowd
When you walk into a Four Seasons hotel or Movenpick hotel, everything about the design - from the lighting to the furniture - screams luxury. You know you’re about to be pampered. Step into a 25Hours hotel, on the other hand, and you immediately notice the youthful, trendy aesthetic.
If you want your hotel to stand out from the one down the street, your design choices must communicate a clear message to guests. The most successful hotel brands have refined this message so well that you know the minute you enter the lobby what kind of experience you can expect.
Now, imagine your guest gliding through your beautifully designed lobby, calling the lift and stepping inside only to be greeted by a plain box. Or worse, a shabby lift that hasn’t been updated in 20 or 30 years. In a flash, all your hard work is undermined, and the guest’s positive experience fades.
By modernising your lifts, you can avoid that scenario. Here are the things you should consider to make sure your lift upgrade goes smoothly and the final result fits with your brand.
Lifts can be thoughtfully designed, but they should also reflect their main use. If it’s a cleaning or service lift, then a robust, stainless steel design might be the best choice. Steel adds character while also minimising potential damage from cleaning carts or equipment.
For hotels with dedicated guest lifts, the sky’s the limit. With a full lift modernisation, you can upgrade the interior with mirrors, glass, steel, vibrant laminate colours. Or you can design a custom interior that perfectly matches the design of your hotel.
The fixtures in your lift immediately tell your guests if you’ve modernised or not. Fixtures from the 90s are just as outdated as a Discman. But people don’t feel nostalgic about old lift fixtures.
Some things to consider when modernising your lift with new fixtures include:
If you want to take things to the next level and truly wow your guests, digital technology has the answer. The Schindler SmartMirror and AdScreen fill an entire wall of the lift with high-definition content. You can upload still or moving images to share information, promote products, or simply entertain guests.
Another possibility is to turn your lobby into an infotainment centre. The Schindler DoorShow projects content directly on to the lift landing doors. It turns waiting for the lift, usually a boring necessity, into a visual feast.
With these digital products, the look and feel of your lift can be easily changed using an online content management system (CMS). You can change the content to highlight specific services or set it to change at certain times of day. It can even be used to shout out guests who are celebrating a birthday or anniversary in your hotel. Now that’s personal service!
Bear these tips in mind and contact us when you’re ready to get going with your hotel modernisation. By extending the design of your hotel to the lifts, you can make sure that all the reviews are five stars.